ID:DA03775391
Bitta, Albert J. Della
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volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan
Sage 2011 Legends in marketing . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 2
: HB
Available at 23 libraries
David L. Loudon, Albert J. Della Bitta
McGraw-Hill c1993 4th ed McGraw-Hill series in marketing
Available at 8 libraries
McGraw-Hill c1988 3rd ed McGraw-Hill series in marketing
Available at 11 libraries
McGraw-Hill c1984 2nd ed McGraw-Hill series in marketing
Available at 13 libraries
