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Robert F. Lusch, Patrick Dunne ; with the assistance of Myron Gable
South-Western Pub. Co. c1990
Available at 9 libraries
edited by Ronald D. Michman, Myron Gable, Walter Gross
American Marketing Association c1977 Bibliography series / American Marketing Association No. 28
Available at 15 libraries
compiled and edited by Ronald D. Michman, Myron Gable, Taylor Sims
American Marketing Association c1976 Bibliography series / American Marketing Association No. 21