Anterasian, Cathy

ID:DA05228560

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1

Discontinuities, value delivery, and the share-returns association : a re-examination of the "share-causes-profits" controversy

by Cathy Anterasian and Lynn W. Phillips

Marketing Science Institute c1988 Report / Marketing Science Institute no. 88-109

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2

Disentangling rival hypotheses among marketing expenditures, market share, and profitability

Anterasian, Cathy Lynn

University Microfilms International 1986

マイクロ形態 (マイクロフィルム (リール))

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