volume editor, Dennis B. Arnett ; contributors, Roger A. Layton, Sreedhar Madhavaram, Stanley J. Shapiro

SAGE 2011 Legends in marketing . Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 10 . Resource-advantage theory

: HB

Available at 20 libraries

editor R.A. Layton

National Committee of the Hoover Awards for Marketing [1961]-

1980

Available at 1 libraries