Varadarajan, Rajan

ID:DA16987585

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  • Innovation and strategy

    edited by Rajan Varadarajan, Satish Jayachandran

    Emerald 2018 Review of marketing research / Naresh K. Malhotra, editor v. 15

    Available at 2 libraries

  • Strategic management

    volume editor, Paul J.H. Schoemaker ; contributors, Liam Fahey, Rajan Varadarajan

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 5

    : hb

    Available at 5 libraries

  • Creating and managing the product mix

    volume editor, Venkatesh Shankar ; contributors, Barry L. Bayus, Satish Jayachandran, Rajan Varadarajan

    SAGE 2012 Legends in marketing . Philip Kotler / series editor, Jagdish N. Sheth ; v. 3

    : HB

    Available at 25 libraries

  • Marketing management and strategy

    volume editor, Rajan Varadarajan ; contributors, Terry Clark ... [et al.]

    SAGE 2011 Legends in marketing . Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 7

    : HB

    Available at 20 libraries

  • Visioning the future

    volume editor, Balaji C. Krishnan ; contributors, O.C. Ferrell, Rajan Varadarajan, Barton A. Weitz

    Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 3

    : hb

    Available at 24 libraries

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