Strategy in advertising : matching media and messages to markets and motivation

Author(s)

    • Bogart, Leo

Bibliographic Information

Strategy in advertising : matching media and messages to markets and motivation

Leo Bogart

Crain Books, 1984

2nd ed

Available at  / 6 libraries

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Note

Includes bibliographies and index

Details

  • NCID
    BA43755484
  • ISBN
    • 0872510948
  • LCCN
    84070447
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chicago, IL
  • Pages/Volumes
    xiii, 406 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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