Introduction to mass communications
Author(s)
Bibliographic Information
Introduction to mass communications
Longmann, c1997
12th ed
- Other Title
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Mass communications
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Note
Includes bibliographical references (p. 525-561) and index
Description and Table of Contents
Description
This text jointly explores traditional mass media and the uncertainelectronic realm of cyberspace, including coverage of the 1996Telecommunications Reform Act, the role of the Internet, using onlineservices, globalization, and a discussion of sex and violence in the media.
Table of Contents
I. THE MEDIA'S CRUCIAL ROLE.
1. Global Reach Of The Media.
2. The Media's Social Impact.
3. Historic Press Freedoms.
4. Audience Research: Concepts And Applications.
II. THE PRINT MEDIA.
5. Newspapers.
6. Magazines.
7. Book Publishing.
III. RADIO AND POPULAR MUSIC.
8. Radio.
9. Popular Music.
IV. THE VISUAL ELECTRONIC AND FILM MEDIA.
10. Television.
11. Cable Television.
12. Video.
13. Photographic And Graphic Communications.
14. The Film.
V. THE PERSUASIVE PROFESSIONS.
15. Advertising.
16. Public Relations.
VI. COMMUNICATIONS WORLDWIDE.
17. International Mass Communications.
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