Postmodern marketing
Author(s)
Bibliographic Information
Postmodern marketing
（Consumer research and policy series）
Routledge, 1995
- : hbk
- : pbk
Related Bibliography 1 items
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Postmodern marketing / Stephen Brown
BA33807151
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Postmodern marketing / Stephen Brown
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Note
Bibliography: p. [189]-220
Includes index
Description and Table of Contents
Description
This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, charting the various elements of postmodern theoretical development. Then it reviews marketing thought, considering where postmodernism can be most easily applied to marketing activity, whether it is analyzing the sale of advertising space in virtual reality or the characteristics of a consumer society. The book describes and assesses the response of marketing researchers to postmodernism, asking whether they really tackle the key elements that define postmodernism.
Table of Contents
- Round up the usual suspects
- you talkin' to me?
- I coulda been a contender!
- what have you got in here, King Kong?
- you can't handle the truth!
- is that an epistemology in your pocket, or...?
- I'll be back
- I love the smell of napalm in the morning
- look into your heart
- top o' the world, ma!.
by "Nielsen BookData"
