The IBM way : insights into the world's most successful marketing organization
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Bibliographic Information
The IBM way : insights into the world's most successful marketing organization
Harper & Row, c1986
1st ed
- : pbk
Related Bibliography 1 items
Available at / 53 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
338.7-63081000073808
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Note
Includes index
Description and Table of Contents
Description
The paperback edition of the national bestseller that explains how IBM's innovative marketing philosophy made it the most successful sales-oriented organization in the world.
by "Nielsen BookData"
