Why David sometimes wins : leadership, organization, and strategy in the California farm worker movement

On April 10, 1966, a crowd of 10,000 farm workers and supporters gathered at the California state capitol to celebrate victory in one of the most significant strikes in American history-one that made Cesar Chavez famous as leader of the National Farm Workers Association, which later became the United Farm Workers (UFW). In Why David Sometimes Wins, Marshall Ganz tells the story of the UFW's ground-breaking victory, drawing out larger lessons from this dramatic tale. A longtime leader in the movement and current lecturer in public policy at Harvard, he offers unique insight. Since the 1900s, large-scale agricultural enterprises had relied on migrant labor-a cheap, unorganized, and powerless workforce. In 1965, after successive waves of attempts at organizing this large and growing population, the AFL-CIO, the Teamsters, and the three-year-old NFWA all found themselves on the ground, recruiting members. That year, some 800 Filipino grape workers began a strike, under the aegis of the AFL-CIO. The UFW soon joined the action with some 2,000 Mexican workers. The UFW's leaders turned the strike into a kind of civil rights struggle; they engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed itself into La Causa, a farm workers' movement that eventually triumphed over the grape industry's Goliath. Why did they succeed? How can the powerless challenge the powerful successfully? Ganz points to three elements: the greater motivation of its leaders, their ties to the community and access to grass-roots knowledge, and their open and deliberative decision-making process. In total, the ability to devise good strategy and turn short-term advantages into long-term gains. As both an insider and scholar, Ganz provides insight unavailable anywhere else. Authoritative in scholarship and magisterial in scope, this book constitutes a seminal contribution to the movement's struggles and ultimate success.

• Preface
• 1. Introduction: How David Beat Goliath
• 2. Beginnings: Immigrants, Radicals, and the AFL (1900-1959)
• 3. New Opportunities, New Initiatives: (1959-1962)
• 4. A Storm Gathers: Two Responses (1963-1965)
• 5. The Great Delano Grape Strike (1965-1966)
• 6. Meeting the Counter-Attack (1966)
• 7. Launching a New Union (1966-1967)
• Epilogue
• Appendix
• Notes
• References
• Index

Why David Sometimes Wins tells the story of Cesar Chavez and the United Farm Workers' groundbreaking victory, drawing important lessons from this dramatic tale. Since the 1900s, large-scale agricultural enterprises relied on migrant labor-a cheap, unorganized, and powerless workforce. In 1965, when some 800 Filipino grape workers began to strike under the aegis of the AFL-CIO, the UFW soon joined the action with 2,000 Mexican workers and turned the strike into a civil rights struggle. They engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed their struggle into La Causa, a farm workers' movement that eventually triumphed over the grape industry's Goliath. Why did they succeed? How can the powerless challenge the powerful successfully? Offering insight from a longtime movement organizer and scholar, Ganz illustrates how they had the ability and resourcefulness to devise good strategy and turn short-term advantages into long-term gains. Authoritative in scholarship and magisterial in scope, this book constitutes a seminal contribution to learning from the movement's struggles, set-backs, and successes. "A brilliant new book. "-Peter Dreier, The Nation "Why David Sometimes Wins is an exceptional book that will be of widespread interest to scholars and activists alike. "-Howard Kimeldorf, American Journal of Sociology "This book is a must read for organizers. The analysis of how a small and poor, but motivated, group of workers triggered a social movement provides invaluable lessons on what to do and not do as we struggle with the challenges of the 21st century. "-Andy Stern, President, Service Employees International Union "How does David defeat Goliath and, equally important, avoid becoming Goliath? The answer is to develop strategic capacity, an ongoing interactive process of experimentation, learning, and adapting. This fascinating book shows how Cesar Chavez and the UFW created and then lost its strategic capacity-an important lesson on leadership and organization. "-Joseph S. Nye, Jr., Harvard University "Through unforgettable and compelling stories, Marshall Ganz convincingly shows how we need not wait for the right time in history, but how we can all participate in making history together and how the resources to do so can be found in one another. Why David Sometimes Wins will enter the canon of readings on social change. Get this book. Read it. Use it! "-Gerald Torres, co-author of The Miner's Canary

• ABBREVIATIONS
• EPILOGUE
• APPENDIX
• NOTES
• REFERENCES
• INDEX