PELÁEZ MAZARIEGOS Edgar Santiago
… This paper analyzes the role of Mexican fans in the promotion and distribution of Japanese media content in Mexico, focusing mainly on anime. … While new television broadcasting companies began partnerships with Japanese enterprises, such as Bandai and Tōei, to bring Japanese media content to Mexico, fans or otaku became not only active consumers but also promoters of anime, hoping that bigger audiences would prompt large media companies to supply more of these cultural goods. …
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