Direct-to-Consumer Advertising of Prescription Drugs in Canada : Its Potential Effect on Patient-Physician Interaction

• MADDOX LM

Journal

• Journal of Pharmaceutical Marketing & Management

  Journal of Pharmaceutical Marketing & Management 12 (1), 1-21, 1997

Details

• CRID: 1572261550022926592
• NII Article ID: 10012091184
• Data Source:
  • CiNii Articles