Brand Categorization Strategies in an Extensive Problem Solving Situation : A Study of University Choice

• LAROCHE M.

Journal

• Advances in Consumer Research

  Advances in Consumer Research 6 (0), 154-165, 1984

Details

• CRID: 1574231874896407808
• NII Article ID: 10015304446
• Data Source:
  • CiNii Articles