Analysis of Evaluation Characteristics of International and Japanese Tourists in Nikko and Hakone

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  • 日光,箱根における外国人観光者と日本人観光者の評価特性分析
  • ニッコウ ハコネ ニ オケル ガイコクジン カンコウシャ ト ニホンジン カンコウシャ ノ ヒョウカ トクセイ ブンセキ

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Abstract

The objective of this study is to identify the evaluation characteristics of international tourists by comparing with Japanese counterparts and also the two different destinations visited. The findings of a questionnaire survey asking about on-site behavior, pre-trip expectation/post-trip evaluation of activities and overall trip evaluation showed the differences among them. Further, international tourists were compared by country of residence. It was found that SD of each group's evaluation was very close although the average score differed. Then, the results of multivariate analyses of the data of 525 respondents specified the 12 segments in a cross-sectional manner.

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