Consumer learning : Advertising and the ambiguity of product experience

• HOCH S. J.

収録刊行物

• Journal of Consumer Research

  Journal of Consumer Research 13 (2), 221-233, 1986

詳細情報

• CRID: 1572261550878674176
• NII論文ID: 10026017205
• データソース種別:
  • CiNii Articles