Influence of Task Type and User Group on Web-based Information Seeking Behavior: Analysis of Eye Movement Data and Client-side Browsing Logs

• Takaku Masao

  National Institute for Materials Science

• Egusa Yuka

  National Institute for Educational Policy Research

• Terai Hitoshi

  Tokyo Denki University

• Saito Hitomi

  Aichi University of Education

• Miwa Makiko

  The Open University of Japan

• Kando Noriko

  National Institute of Informatics / Graduate University for Advanced Studies

Bibliographic Information

Other Title

• タスク種別とユーザ特性の違いがＷｅｂ情報探索行動に与える影響：　　眼球運動データおよび閲覧行動ログを用いた分析
• タスク シュベツ ト ユーザ トクセイ ノ チガイ ガ Web ジョウホウ タンサク コウドウ ニ アタエル エイキョウ ガンキュウ ウンドウ データ オヨビ エツラン コウドウ ログ オ モチイタ ブンセキ
• Influence of Task Type and User Group on Web-based Information Seeking Behavior:
• Analysis of Eye Movement Data and Client-side Browsing Logs
• 眼球運動データおよび閲覧行動ログを用いた分析

Abstract

We investigated the effect of user-based and task-based properties of people's information seeking behaviors by using screen-capture videos, browser logs, and eye movement data. The participants were 5 graduates and 11 undergraduate students. They were given two tasks: a "report task" in which they had to gather information to prepare a report on world history, and a "trip task" in which they had to plan for a trip. The results of the analysis of eye movement data show that there are several differences in focused areas for each task; e.g., participants viewed snippet blocks on the search engine results pages in the report task more often than those in the trip task, and they viewed sponsor link blocks more often in the trip task than those in the report task. Furthermore, the results of both participant groups showed that for the the trip task, participants tended to search deeper for pages through numerous links. On the other hand, graduate students tended to have more parallel browsing behaviors, i.e., using tab browsing functions, compared with the undergraduate students.

Journal

• Joho Chishiki Gakkaishi

  Joho Chishiki Gakkaishi 20 (3), 249-276, 2010

  Japan Society of Information and Knowledge

Keywords

• Web information seeking behavior
• Web action category
• Eye movement data
• Link depth

Details

• CRID: 1390282679401083264
• NII Article ID: 10026982997
• NII Book ID: AN10459774
• DOI: 10.2964/jsik.20-026
• ISSN: 18817661
• ISSN: 09171436
• NDL BIB ID: 10904580
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I10904580
• Text Lang: ja
• Data Source:
  • JaLC
  • NDL
  • Crossref
  • CiNii Articles
• Abstract License Flag: Disallowed