<b>The Conditions and Issues Relating to the Marketing of a Ginseng Production Center, </b><b>with an Emphasis on Nagano Prefecture </b>

• Ichikawa Takashi

  NEAR Center, The University of Shimane

• Kiyono Seiki

  新潟大学農学部

Bibliographic Information

Other Title

• 薬用人参の産地マーケティングの実態と課題
• 薬用人参の産地マーケティングの実態と課題 : 長野県を中心に
• ヤクヨウ ニンジン ノ サンチ マーケティング ノ ジッタイ ト カダイ : ナガノケン オ チュウシン ニ
• The Conditions and Issues Relating to the Marketing of a Ginseng Production Center, with an Emphasis on Nagano Prefecture
• ―長野県を中心に―

Abstract

This study examines Nagano Prefecture (Ueda area) as a major ginseng production center and reveals the conditions and issues associated with ginseng marketing.<br>Nagano Prefecture has been increasing its sales of red ginseng in domestic markets through its basic strategy of emphasizing the production and processing of red ginseng cultivated in 5 to 6 years, led primarily by JA. Through these efforts, primary-processed products were sold using the channel strategy of focusing on herbal medicine stores that allow in-store demonstrations. Secondary-processed products were sold using product diversification and channel strategies targeting the commercial-use market.<br>However, future marketing activities for all medicinal products using the strengths of the general agricultural cooperative will also be necessary.

Journal

• Journal of Rural Problems

  Journal of Rural Problems 48 (1), 126-131, 2012

  The Association for Regional Agricultural and Forestry Economics

Details

• CRID: 1390001204489752320
• NII Article ID: 10030775039
• NII Book ID: AN00202829
• DOI: 10.7310/arfe.48.126
• ISSN: 21859973
• ISSN: 03888525
• NDL BIB ID: 023945173
• Web Site: https://agriknowledge.affrc.go.jp/RN/2010833129
• Web Site: http://id.ndl.go.jp/bib/023945173
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I023945173
• Text Lang: ja
• Data Source:
  • JaLC
  • IRDB
  • NDL
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed