Informative and Normative Effects Using a Selective Advertisement

• KURAHASHI Setsuya

  Graduate School of Business Sciences, University of Tsukuba

• SAITO Muneyoshi

  BrainPad Inc.

Journal

• JCMSI : SICE journal of control, measurement, and system integration (SICE JCMSI)

  JCMSI : SICE journal of control, measurement, and system integration (SICE JCMSI) 6 (2), 76-82, 2013-03-31

Keywords

• social simulation
• word-of-mouth
• social networks
• marketing
• selective advertisement

Details

• CRID: 1571135651151635328
• NII Article ID: 10031159499
• NII Book ID: AA12293218
• ISSN: 18824889
• Text Lang: en
• Data Source:
  • CiNii Articles