<b>Internal and External Price Determination Factors of Pears on Pick-your-own Farms: </b><b>The Case of Matsudo, Chiba </b>

• Ando Yukiko

  Graduate School of Horticulture, Chiba University

• Ohe Yasuo

  Chiba University

Bibliographic Information

Other Title

• 観光梨園の販売価格と経営的要因との関連性
• 観光梨園の販売価格と経営的要因との関連性 : 松戸市を対象として
• カンコウ リエン ノ ハンバイ カカク ト ケイエイテキ ヨウイン ト ノ カンレンセイ : マツドシ オ タイショウ ト シテ
• Internal and External Price Determination Factors of Pears on Pick-your-own Farms: The Case of Matsudo, Chiba
• ―松戸市を対象として―

Abstract

This study examines the price determination factors of pears by focusing on the managerial factors of pick-your-own pear farms in Matsudo. Since investigations of and research on the determination factors of pear prices on pick-your-own farms have not been adequately performed, we conducted statistical tests and regression analysis that made use of data captured through a questionnaire survey of these farms. The results revealed that the most influential factor on prices was whether or not the farmers advise consumers of their eco-friendly farming practices; this is a marketing factor. Therefore, to ensure the sustainable development of pick-your-own farms, in addition to improving production skills, it will be important for these farms to improve their marketing, especially, the provision of sufficient information to consumers through multiple sales channels.

Journal

• Journal of Rural Problems

  Journal of Rural Problems 49 (1), 38-41, 2013

  The Association for Regional Agricultural and Forestry Economics

Details

• CRID: 1390282679466238208
• NII Article ID: 10031182401
• NII Book ID: AN00202829
• DOI: 10.7310/arfe.49.38
• ISSN: 21859973
• ISSN: 03888525
• NDL BIB ID: 024783164
• Web Site: https://agriknowledge.affrc.go.jp/RN/2030853193
• Web Site: http://id.ndl.go.jp/bib/024783164
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I024783164
• Text Lang: ja
• Data Source:
  • JaLC
  • IRDB
  • NDL
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed