<総説>消費者に対する電子商取引の有効性と限界に関する一考察 : 消費者と農水産物生産者,企業との関係 <Review>A Consideration on the Effectiveness and the Limit of Electronic Commerce for Consumers : The relation of general corporation, farmer, fisherman and consumer
Today, "Electronic Commerce (e-commerce)" is defined as "the receipt and the ordering of goods and services on the information network." Thus, e-commerce in which consumers participate involves trade between companies and consumers on the Internet, an activity generally known as "Internet shopping." At present, with the popularization of the personal computer and the Internet, the use of Internet shopping is expanding among consumers as a mode of trading various goods and services, including industrial and agricultural products. In the meantime, the wave of boom and recession in the world economy causes e-commerce to superficially increase and decrease. However, when considering the essential role of the information network and e-commerce in society, fundamental social changes proceed without being affected by such superficial fluctuations in e-commerce. This paper clarifies the influence of the progress of the information network on consumers, and then tries to clarify the effectiveness and the limit in the role of e-commerce for consumers in the future. An asymmetry in the balance of information is recognized, and this problem is clarified in regard to corporate monopolies. The results show the possible danger of corporate monopoly in the trade of agricultural products. Finally, in order to avoid the danger of corporate monopoly, it is proposed that consumer cooperatives should engage in e-commerce together with cooperatives composed of farmers and fishermen.
近畿大学農学部紀要 35, 55-69, 2002-03-31