買溜めパニックにおける消費者の意思決定モデル  [in Japanese] A tentative model of consumer's decision making in the hoarding panic  [in Japanese]

Access this Article

Search this Article

Author(s)

Abstract

This study proposes a tentative model of consumer's decision making in the hoarding panic and presents some evidence that in the present system of goods distribution the hoarding panic is triggered easily by less than 10% of total consumers. The toilet paper hoarding panic in 1973 in Kansai is divided into four sequential stages; precursor, outbreak, expansion, and termination of panic. Four categories of consumers, based on different decision making processes are hypothesized, corresponding with each stage. The early hoarding consumer begins to lay in a large stock from a self-reward maximization motive, anticipating the high rise in price of toilet paper by low credible rumor. The middle hoarding consumer acts by indirect support of the rumor from newspaper accounts. The late hoarding consumer rushes into hoarding from a defensive motive, strongly afraid of life without toilet paper. The no-hoarding consumer with enough stock is also dragged into the tragedy of commons, thus suffering from high price caused by panic.

Journal

  • Japanese Journal of Social Psychology

    Japanese Journal of Social Psychology 1(1), 45-53, 1985

    The Japanese Society of Social Psychology

Cited by:  1

Codes

  • NII Article ID (NAID)
    110002785217
  • NII NACSIS-CAT ID (NCID)
    AN10049127
  • Text Lang
    JPN
  • Article Type
    Journal Article
  • ISSN
    0916-1503
  • NDL Article ID
    2932720
  • NDL Source Classification
    E26(社会心理学)
  • NDL Source Classification
    ZE1(社会・労働--社会科学・社会思想・社会学)
  • NDL Call No.
    Z6-2798
  • Data Source
    CJPref  NDL  NII-ELS  J-STAGE 
Page Top