自己性格特性情報の呈示が引き起こす自動的な接近・回避行動傾向 : 自己関連感情プライミングによる検討 [in Japanese] Approach and avoidance tendencies elicited automatically by the presentation of self-traits : Focusing on self-related affective priming [in Japanese]
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Two experiments examined whether the mere presentation of trait-words related to the ideal-self and feared-self elicit automatic evaluation and approach-avoidance behavioral tendencies. Experiment 1 used the affective priming paradigm with trait-words pertaining to the two selves as prime stimuli, and results revealed an affective priming effect. Experiment 2 presented stimuli consisting of two colors linked to either "benefit" or "loss", and subjects were instructed to press the "obtain" key or the "avoid" key as fast as possible in order to increase or maintain the experimental reward. As a result, subjects' response latency was delayed when the evaluation of the color and the stimuli were incompatible.
- Japanese Journal of Social Psychology
Japanese Journal of Social Psychology 19(3), 209-220, 2004
The Japanese Society of Social Psychology