「マスメディア」としてのインターネット : インターネット利用者調査からの一考察  [in Japanese] Potentials of the Internet as a"Mass Medium"  [in Japanese]

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Author(s)

Abstract

The Internet is rapidly becoming popular in Japan also. In this paper, I report some results of our survey of Internet users and examine its potentials as a mass medium. Optimistic idealists evaluate highly its interactivity in communication and think that many people are getting to use the Internet as a medium to participate in a'virtual community'. Contrary to their expectation, our survey result shows that only 5% of users participate in the'virtual community' actively and the majority of users are a passive audience of the WWW.

Journal

  • JOURNAL OF MASS COMMUNICATION STUDIES

    JOURNAL OF MASS COMMUNICATION STUDIES 50(0), 168-181,229, 1997

    Japan Society for Studies in Journalism and Mass Communication

Cited by:  3

Codes

  • NII Article ID (NAID)
    110002954660
  • NII NACSIS-CAT ID (NCID)
    AN10418471
  • Text Lang
    JPN
  • Article Type
    Journal Article
  • ISSN
    1341-1306
  • NDL Article ID
    4141379
  • NDL Source Classification
    ZU15(書誌・図書館・一般年鑑--ジャーナリズム)
  • NDL Call No.
    Z21-85
  • Data Source
    CJPref  NDL  NII-ELS  J-STAGE 
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