「マスメディア」としてのインターネット : インターネット利用者調査からの一考察 [in Japanese] Potentials of the Internet as a"Mass Medium" [in Japanese]
Access this Article
Search this Article
The Internet is rapidly becoming popular in Japan also. In this paper, I report some results of our survey of Internet users and examine its potentials as a mass medium. Optimistic idealists evaluate highly its interactivity in communication and think that many people are getting to use the Internet as a medium to participate in a'virtual community'. Contrary to their expectation, our survey result shows that only 5% of users participate in the'virtual community' actively and the majority of users are a passive audience of the WWW.
- JOURNAL OF MASS COMMUNICATION STUDIES
JOURNAL OF MASS COMMUNICATION STUDIES 50(0), 168-181,229, 1997
Japan Society for Studies in Journalism and Mass Communication