『3年B組金八先生』の「質的」内容分析と受け手の反応 'Qualitative' Content Anlysis and Viewers' Reactions of the Televised Drama.
The purpose of this study was to propose a method of 'qualitative' content anlysis, and to examine its methodological usefulness by relating its results to the viewers' reactions. A televised drama, in which a committed teacher dealt with the problem of bullying the classroom was analyzed, and viewers' reactions to the drama were collected by a questionnaire and summarized. The content analysis was done in the following manner: First, the development of the drama was analyzed and then segmented into units. Second, the units were categorized into three negative stages and two positive stages in terms of the characters' mental state. It was found that this method of content analysis was quite informative for identifying the segments of the problem that probably induced each reaction of the viewers.
マス・コミュニケーション研究 54(0), 96-112,249, 1999