ネットワーク外部性と習熟から見た普及戦略  [in Japanese] Diffusion Strategies from the Viewpoint of Network Externalities and Learning  [in Japanese]

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Author(s)

Abstract

情報技術の発展に伴い, 多くの情報関連財が市場に提供されている. これらの財の普及動向には, 独特の特徴が存在する. したがって, 企業が製品を普及させようとする場合, 特有の普及戦略が必要とされる. そこで本稿は, これらの財の普及特性を明らかにし, 普及戦略に示唆を与えることを目的とする. まず, ネットワーク外部性と習熟から財をカテゴリーに分ける. 次にその各々について, 普及特性を整理し, 企業が採り得る普及戦略を導く.

Developing of information technologies, many information commodities have been supplied to the market. The diffusion process of them possess unique characteristics in their diffusion process. So, when firms try to diffuse their own products, the need the unique diffusion strategies. The purpose of this paper is to show the diffusion characteristics of these commodities and to suggest the diffusion strategies. We categorize goods from the viewpoint of network externalities and learning. Then, for each category, the study examines the diffusion characteristics and suggests possible diffusion strategies.

Journal

  • Technical report of IEICE. OFC

    Technical report of IEICE. OFC 98(680), 13-18, 1999-03-19

    The Institute of Electronics, Information and Communication Engineers

Codes

  • NII Article ID (NAID)
    110003276385
  • NII NACSIS-CAT ID (NCID)
    AN10542787
  • Text Lang
    JPN
  • Data Source
    NII-ELS 
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