企業魅力のクラスター分析

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タイトル別名
  • Cluster analyses for corporate attractiveness
  • Attractiveness of local organizations as places of work
  • 就職先としての地元企業の魅力

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This study examined two questions:(1) How are organizations classified in terms of attractiveness evaluated-by the students as places of work? (2) To what extent are differences in student's sex and a major field related to the evaluation of corporate attractiveness? Students sampled from 9 universities in the Central Japan area (n=716) were asked to rate attractiveness of the 25 typical, local corporations as places of work.<BR>Data obtained were subject to a series of cluster analyses that produced the following 6 clusters:(1) local food and retail store, (2) bank, (3) railroad, (4) local government, (5) journalism, and (6) manufacturing clusters. However, the clustering was found slightly different, depending upon student's background differences. In general, liberal arts and science students tended to show higher attractiveness toward the food and ratail-store cluster, while engineering students did toward the manufacturing cluster. Interestingly, female junior college students were found to like the journalism cluster best.

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