マーケティングのパイオニア : 森永太一郎と鈴木三郎助  [in Japanese] A Pioneer of marketing : Taichiro Morinaga and Saburosuke Suzuki  [in Japanese]

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Abstract

This paper attempts to clarify the business activities of Taichiro Morinaga and Saburosuke Suzuki, especially of marketing. The former is the founder of Morinagaseika which was inagurated in 1899, and the latter is the founder of Ajinomoto established in 1908. Morinagaseika is a first-mover in the confectionery industory in Japan and Ajinomoto in the seasoning industory too.

This paper attempts to clarify the business activities of Taichiro Morinaga and Saburosuke Suzuki, especially of marketing. The former is the founder of Morinagaseika which was inagurated in 1899, and the latter is the founder of Ajinomoto established in 1908. Morinagaseika is a first-mover in the confectionery industory in Japan and Ajinomoto in the seasoning industory too.

Journal

  • Review of administration and informatics

    Review of administration and informatics 10(2), 41-54, 1998-06-01

    University of Shizuoka

Codes

  • NII Article ID (NAID)
    110004614507
  • NII NACSIS-CAT ID (NCID)
    AN10118525
  • Text Lang
    JPN
  • Article Type
    Departmental Bulletin Paper
  • ISSN
    09188215
  • Data Source
    NII-ELS  IR 
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