マーケティングのパイオニア : 森永太一郎と鈴木三郎助 A Pioneer of marketing : Taichiro Morinaga and Saburosuke Suzuki

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This paper attempts to clarify the business activities of Taichiro Morinaga and Saburosuke Suzuki, especially of marketing. The former is the founder of Morinagaseika which was inagurated in 1899, and the latter is the founder of Ajinomoto established in 1908. Morinagaseika is a first-mover in the confectionery industory in Japan and Ajinomoto in the seasoning industory too.

This paper attempts to clarify the business activities of Taichiro Morinaga and Saburosuke Suzuki, especially of marketing. The former is the founder of Morinagaseika which was inagurated in 1899, and the latter is the founder of Ajinomoto established in 1908. Morinagaseika is a first-mover in the confectionery industory in Japan and Ajinomoto in the seasoning industory too.

収録刊行物

  • 経営と情報 : 静岡県立大学・経営情報学部/学報

    経営と情報 : 静岡県立大学・経営情報学部/学報 10(2), 41-54, 1998-06-30

    静岡県立大学

各種コード

  • NII論文ID(NAID)
    110004614507
  • NII書誌ID(NCID)
    AN10118525
  • 本文言語コード
    JPN
  • 資料種別
    Departmental Bulletin Paper
  • ISSN
    09188215
  • データ提供元
    NII-ELS  IR 
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