マーケティングのパイオニア : 森永太一郎と鈴木三郎助

• 森田, 克徳

Bibliographic Information

Other Title

• A Pioneer of marketing : Taichiro Morinaga and Saburosuke Suzuki

Abstract

This paper attempts to clarify the business activities of Taichiro Morinaga and Saburosuke Suzuki, especially of marketing. The former is the founder of Morinagaseika which was inagurated in 1899, and the latter is the founder of Ajinomoto established in 1908. Morinagaseika is a first-mover in the confectionery industory in Japan and Ajinomoto in the seasoning industory too.

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Journal

• 経営と情報 : 静岡県立大学・経営情報学部/学報

  経営と情報 : 静岡県立大学・経営情報学部/学報 10 (2), 41-54, 1998-06-01

  静岡県立大学経営情報学部

Details

• CRID: 1050282812543974528
• NII Article ID: 110004614507
• NII Book ID: AN10118525
• ISSN: 09188215
• Web Site: https://u-shizuoka-ken.repo.nii.ac.jp/records/1817
• Text Lang: ja
• Article Type: departmental bulletin paper
• Data Source:
  • IRDB
  • CiNii Articles