A STUDY ON THE SCENE OF THE CITY IN THE COMMERCIAL PHOTOS OF THE YOUNG WOMEN'S MASS MAGAZINE

• YABE Tsunehiko

  Graduate School of Science and Technology, Chiba Univ.

• KITAHARA Toshio

  Dept. of Architecture, Faculty of Eng., Chiba Univ.

Bibliographic Information

Other Title

• 若年女性対象の量販一般雑誌に掲載された都市の場景に関する研究
• ジャクネン ジョセイ タイショウ ノ リョウハン イッパン ザッシ ニ ケイサ

Abstract

Today, we have a lot of commercial photos, and find out the scene of the city in these photos. We think of these scene as the urban space which consumers like, investigate of the women's magazines from 1960's onward, and show that the scene plays an important role in the magazines. Moreover, this study makes clear the scene of the city by analyzing commercial photos in a popular graphic magazine "Non-no". By using quantification theory, we abstract 2 axis and make clear the structure of the elements. We classify the scene into 7 groups and examine each appearance rate. The result is that consumers have the tendency to like scenes which have well-ordered volume space and humanscale elements, but these scenes don't have the element which represents the human actibities.

Journal

• Journal of Architecture and Planning (Transactions of AIJ)

  Journal of Architecture and Planning (Transactions of AIJ) 59 (463), 139-148, 1994

  Architectural Institute of Japan

Keywords

• a consumer
• urban design
• quantification theory
• commercial photos

Details

• CRID: 1390001204778096640
• NII Article ID: 110004653855
• NII Article ID: 10005728446
• NII Book ID: AN10438548
• DOI: 10.3130/aija.59.139_2
• ISSN: 18818161
• ISSN: 13404210
• NDL BIB ID: 3575404
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I3575404
• Web Site: https://www.jstage.jst.go.jp/article/aija/59/463/59_KJ00004220956/_pdf
• Text Lang: ja
• Data Source:
  • JaLC
  • NDL
  • Crossref
  • CiNii Articles
• Abstract License Flag: Disallowed