ON THE APPLICABILITY OF COMPETING DESTINATIONS MODEL TO THE CONSUMER BEHAVIOR MODEL OF COMMERICAL FACILITIES : A study on location planning of community facilites

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  • MEI Lin
    Dept. of Architectural Engineering, Faculty of Engineering, Osaka Univ.
  • KASHIHARA Shiro
    Dept. of Architecutral Engineering, Faculty of Engineering, Osaka Univ.
  • YOSHIMURA Hidemasa
    Dept. of Architecutral Engineering, Faculty of Engineering, Osaka Univ.
  • YOKOTA Takashi
    Dept. of Architecutral Engineering, Faculty of Engineering, Osaka Univ.
  • SAKATA Koichi
    Dept. of Architecutral Engineering, Faculty of Engineering, Osaka Univ.

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Other Title
  • 商業施設の選択利用行動への競合着地モデルの適合性 : 地域施設選択利用行動のモデル化に関する研究
  • ショウギョウ シセツ ノ センタク リヨウ コウドウ エ ノ キョウゴウ チャ

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Abstract

In location planning of commercial facilities, it is important to be able to forecast shopping behavior. In this research, a competing destinations model which is proposed by Prof. Fotheringham as an improvement of the Huff model is examined on shopping behavior. It is concluded that the competing destinations model of shopping behavior is more adaptable than the Huff model from comparative study between actual data of shopping behavior collected from a questionnaire survey in built-up areas of the city of Sakai and values estimated by the model.

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