HOUSING MARKET SEGMENTATION BASED ON RESIDENTS' SATISFACTION LEVEL AND HOUSING NEEDS

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  • 住まい意向に基づく住宅市場細分化 : 居住者満足度と住要求の分析に基づいた同質な居住者グルーピング法
  • スマイ イコウ ニ モトヅク ジュウタク シジョウ サイブンカ キョジュウシャ マンゾクド ト ジュウヨウキュウ ノ ブンセキ ニ モトヅイタ ドウシツ ナ キョジュウシャ グルーピングホウ

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Abstract

Optimal market segmentations among possible combinations of classification attributes, such as area, household size, head's age and household annual income, are derived based on residents' satisfaction level and housing needs. Results show that household annual income and/or head's age are key attributes for segmentation in view of residential satisfaction for houses; that the segmentation by area is effective for understanding residential satisfaction level for residential environment; and that head's age is a key attribute for segmentation in view of housing needs, while other attributes do not contribute so much.

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