被服関心・被服行動に関する女子大生と母親の相違と関わり

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  • ヒフク カンシン ヒフク コウドウ ニ カンスル ジョシダイセイ ト ハハオヤ ノ ソウイ ト カカワリ
  • The Difference and Relationship between Female Students and Their Mothers on Their fashion Interest and Clothing Behavior

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The authors investigated the difference and relationship between female students and their mothers on their fashion interest and clothing behavior by questionnaire in 2002. The subjects consisted of 165 female students 108 mothers. Main results were as follows: 1) A few factors which meant the fashion interest and the purchasing behavior were drawn by factor analysis. 2) Many students judged their mothers did not dress smartly and they didn't want to dress like their mothers in future. 3) The students who went shopping with their mothers yearned for their mothers' fashion and were bought own clothes by their mothers. There was a positive relation between the shopping stores and fashion interest. 4) When the students regarded mothers' fashion with yearning, they lent and borrowed each other's clothes or fashion goods.

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