EXPLORING POSSIBILITY OF DEVELOPING INDIFFERENT PUBLIC-DRIVEN SCIENCE COMMUNICATION ACTIVITIES EXPLORING POSSIBILITY OF DEVELOPING INDIFFERENT PUBLIC-DRIVEN SCIENCE COMMUNICATION ACTIVITIES

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Author(s)

Abstract

While the concept of communication generally presupposes mutual exchange of information between relevant actors, the concept of science communication implies a certain unique asymmetry in terms of the information respective actors possess. Actors from the science community, and in some cases those from a communicator group, are believed to be 'superior' to those from the lay public in terms of scientific knowledge. This is the main reason why most prevailing science communication activities are organized, initiated or facilitated by a pro-science group of people. If science communication activities are to succeed at communication in its authentic meaning (the mutual exchange of information), much more effort should be expanded to encourage the development of 'counter-activities' in science communication initiated and driven by consumers of scientific and technological knowledge, that is, the lay public. When these counter-activities are developed and publicized in addition to the pro-science group's activities, science communication might achieve an authentic communication status. In this paper, the author argues for the possibility of developing alternative science communication activities that would be driven by an indifferent public.

Journal

  • Journal of Science Education in Japan

    Journal of Science Education in Japan 30(4), 201-209, 2006

    Japan Society for Science Education

References:  24

Cited by:  3

Codes

  • NII Article ID (NAID)
    110006223698
  • NII NACSIS-CAT ID (NCID)
    AN00036978
  • Text Lang
    ENG
  • Article Type
    Journal Article
  • ISSN
    0386-4553
  • NDL Article ID
    8739934
  • NDL Source Classification
    ZF9(教育--各科教育)
  • NDL Call No.
    Z7-1020
  • Data Source
    CJP  CJPref  NDL  NII-ELS  J-STAGE 
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