Broadening the Concept of Advertising: Japanese Advertising (Koukoku) on Holistic Approach

• 小林 保彦

Bibliographic Information

Other Title

• Broadening the Concept of Advertising Japanese Advertising Koukoku on Holistic Approach

Journal

• 青山経営論集 = Aoyama journal of business / 青山学院大学経営学会 編

  青山経営論集 = Aoyama journal of business / 青山学院大学経営学会 編 41 (3), 1-18, 2006-12

  東京 : 青山学院大学経営学会

Keywords

• Holistic Approach
• Communiction
• Japanese Advertising
• Koukoku
• Act of advertising
• Scienticism
• Reductionists' approch
• Holistic Marketing

Details

• CRID: 1520572357921083136
• NII Article ID: 110006238013
• NII Book ID: AN00008870
• ISSN: 05871654
• NDL BIB ID: 8666725
• Web Site: http://id.ndl.go.jp/bib/8666725
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I8666725
• Text Lang: en
• NDL Source Classification:
  • ZD23(経済--企業・経営)
• Data Source:
  • NDL
  • CiNii Articles