テレビ親近感とテレビ視聴行動の関連性について Research on the relationship between affinity for television and television viewing behavior

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The purpose of this study was to examine the relationship between affinity for television and its viewing. Data was based on a random sample of 682 people in the Tokyo metropolitan area, with a 65.0 percent response rate. Study 1 developed a Japanese version of the Television Affinity Scale (TAS), confirmed its reliability and validity, and found that the TAS provided information which could not be explained directly by demographic factors. Study 2 showed that affinity for television was positively correlated with unplanned viewing and non-concentrated television viewing. In addition, Study 2 found that viewing of entertainment programs was positively correlated to TAS score, while news program viewing was not. These results were consistent with the finding of Rubin (1984) that TAS is positively correlated with ritualized television viewing and not with instrumental viewing.

収録刊行物

  • 社会心理学研究

    社会心理学研究 22(3), 267-273, 2007

    日本社会心理学会

各種コード

  • NII論文ID(NAID)
    110006242460
  • NII書誌ID(NCID)
    AN10049127
  • 本文言語コード
    JPN
  • ISSN
    0916-1503
  • NDL 記事登録ID
    8689828
  • NDL 雑誌分類
    ZE1(社会・労働--社会科学・社会思想・社会学)
  • NDL 請求記号
    Z6-2798
  • データ提供元
    NDL  NII-ELS  J-STAGE 
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