雑誌のマニュアル利用行動の実証とその解釈 Uses of magazines as "manual" : Uses and gratifications approach

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著者

    • 多田 奈緒子 TADA Naoko
    • 東京大学大学院人文社会系研究科 Department of Social Psychology, Faculty of Graduate School of Humanities and Sociology, The University of Tokyo

抄録

Using the scheme of media "uses and gratifications" study, two surveys with 800 random samples at Nerima ward in l994 and Bunkyo ward in 1995, respectively, were conducted. The results of the 1994 survey showed the existence of the wide usage of magazines as "manual." This usage of magazines as manuals was more widespread among the younger people than the older people: the younger people not only used magazines as manuals, but they were also inclined to obtain gratifications after the use. It was also found that the use of magazines as maumals was consummatory (self-gratifying). The results of the 1995 survey showed that the use of magazines as manuals was interpretable as an active use of mass media. This interpretation is quite consistent with the traditional viewpoint of "uses and gratifications" study.

収録刊行物

  • 社会心理学研究

    社会心理学研究 13(3), 203-212, 1998

    日本社会心理学会

各種コード

  • NII論文ID(NAID)
    110006318241
  • NII書誌ID(NCID)
    AN10049127
  • 本文言語コード
    JPN
  • ISSN
    0916-1503
  • NDL 記事登録ID
    4499975
  • NDL 雑誌分類
    ZE1(社会・労働--社会科学・社会思想・社会学)
  • NDL 請求記号
    Z6-2798
  • データ提供元
    NDL  NII-ELS  J-STAGE 
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