欧州諸国における日本企業に対する地域住民の評価 : 日本企業に対する好意的・非好意的評価を規定する諸要因 Evaluations of the Japanese-owned corporations in European countries by the local residents : Determinants of favorable and unfavorable views of Japanese-owned corporations
The purpose of the present study is to explore the opinions of the local residents in European countries where Japanese-owned corporations are operating. More specifically, this study is directed toward examining determinants of favorable as well as unfavorable opinions toward Japanese-owned corporations operate, namely, Belgium, Britain, and Spain. For the present study, telephone interviews were conducted with residents living in the area within a 10-mile radius centering around the Japanese manufacturing corporation in each country. Responses were obtained from 1,052 residents. The results may be summarized as follows: (1) The more contact residents had with Japanese-owned corporations, the more favorable were their ratings of these corporations. (2) The more the residents evaluated the Japanese people as fair in general, the more favorable were their ratings of Japanese-owned corporations. (3) The more residents perceived Japanese-owned corporations as providing support for local industry in their region, the more favorable were their opinions of Japanese-owned corporations.
社会心理学研究 8(3), 209-221, 1993