日清食品にみる「チキンラーメン」および「カップヌードル」の製品開発と販売促進策の展開  [in Japanese] The product development and sales promotion plan of "Chicken ramen" and "Cup noodle" in Nissin Food Products  [in Japanese]

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Abstract

This paper clarifies details and corporate principles of the establishment of Nissin Food Products by Momofuku Ando. And, the development of "Chicken ramen" is discussed with the construction of the sales route. In addition, the factor that the achievement descends though "Chicken ramen" is possessed is examined, and details of development and the demand creation of the product development and the sales route of "Cupnoodle" are examined.

This paper clarifies details and corporate principles of the establishment of Nissin Food Products by Momofuku Ando. And, the development of "Chicken ramen" is discussed with the construction of the sales route. In addition, the factor that the achievement descends though "Chicken ramen" is possessed is examined, and details of development and the demand creation of the product development and the sales route of "Cupnoodle" are examined.

Journal

  • Review of administration and informatics

    Review of administration and informatics 19(2), 33-44, 2007-03

    University of Shizuoka

Codes

  • NII Article ID (NAID)
    110006391914
  • NII NACSIS-CAT ID (NCID)
    AN10118525
  • Text Lang
    JPN
  • Article Type
    Departmental Bulletin Paper
  • Journal Type
    大学紀要
  • ISSN
    09188215
  • NDL Article ID
    8814774
  • NDL Source Classification
    ZF1(教育)
  • NDL Call No.
    Z7-3446
  • Data Source
    NDL  NII-ELS  IR 
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