日清食品にみる「チキンラーメン」および「カップヌードル」の製品開発と販売促進策の展開 The Product Development and Sales Promotion Plan of 'Chicken Ramen' and 'Cup Noodle' in Nissin Food Products

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抄録

This paper clarifies details and corporate principles of the establishment of Nissin Food Products by Momofuku Ando. And, the development of "Chicken ramen" is discussed with the construction of the sales route. In addition, the factor that the achievement descends though "Chicken ramen" is possessed is examined, and details of development and the demand creation of the product development and the sales route of "Cupnoodle" are examined.

This paper clarifies details and corporate principles of the establishment of Nissin Food Products by Momofuku Ando. And, the development of "Chicken ramen" is discussed with the construction of the sales route. In addition, the factor that the achievement descends though "Chicken ramen" is possessed is examined, and details of development and the demand creation of the product development and the sales route of "Cupnoodle" are examined.

収録刊行物

  • 経営と情報 : 静岡県立大学・経営情報学部/学報

    経営と情報 : 静岡県立大学・経営情報学部/学報 19(2), 33-44, 2007-03-20

    静岡県立大学

各種コード

  • NII論文ID(NAID)
    110006391914
  • NII書誌ID(NCID)
    AN10118525
  • 本文言語コード
    JPN
  • 資料種別
    Departmental Bulletin Paper
  • 雑誌種別
    大学紀要
  • ISSN
    09188215
  • NDL 記事登録ID
    8814774
  • NDL 雑誌分類
    ZF1(教育)
  • NDL 請求記号
    Z7-3446
  • データ提供元
    NDL  NII-ELS  IR 
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