<広告制作者>の起源 : 1920年代における「商業美術家」と形式主義の言説空間 The origin of the "Advertising Creator" : Discourse network between "Shougyou-Bijyutsuka" (Commercial Artist) and "Formalist" in 1920's Japan

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The purpose of this article is to make the history of relationship the category of "Advertising Creator" with the ambiguous ability such as "Creativity" clear. The methodology of this article is discourse analysis in 1920's. First, "Shougyou-Bijyutsuka" was the origin of the "Advertising Creator", and that wasn't ambiguous category at all. Second, "Creativity" had negative meanings when "Advertising Creator" defined by distinguishing from the "Artist". Third, the positive of the "Advertising Creator" and the negative of the "Creativity" are constructed by the discourse network Psychology and Marxism. By them, this article submitted the perspective as "Formalist" for the "Advertising Creator".

収録刊行物

  • マス・コミュニケーション研究

    マス・コミュニケーション研究 71(0), 66-86, 2007

    日本マス・コミュニケーション学会

各種コード

  • NII論文ID(NAID)
    110006421053
  • NII書誌ID(NCID)
    AN10418471
  • 本文言語コード
    JPN
  • ISSN
    1341-1306
  • NDL 記事登録ID
    8915811
  • NDL 雑誌分類
    ZU15(書誌・図書館・一般年鑑--ジャーナリズム)
  • NDL 請求記号
    Z21-85
  • データ提供元
    NDL  NII-ELS  J-STAGE 
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