Probing into the realities of advertising trade in Japan

• 小林 保彦 = Kobayashi

Journal

• 青山経営論集 = Aoyama journal of business / 青山学院大学経営学会 編

  青山経営論集 = Aoyama journal of business / 青山学院大学経営学会 編 42 (1), 19-44, 2007-07

  出版社不明

Keywords

• Japan Fair Trade Commission
• JFTC
• Dentsu
• Hakuhodo
• Advertising trade among advertiser, advertising agency and advertising media
• Comparative analysis between Japan and US advertising
• Oligopoly in the Advertising Industry

Details

• CRID: 1390572174529862656
• NII Article ID: 120005432677
• NII Article ID: 110006552060
• NII Book ID: AN00008870
• DOI: 10.34321/10953
• NDL BIB ID: 8888354
• ISSN: 05871654
• Web Site: https://opac.agulin.aoyama.ac.jp/iwjs0011opc/TF01317777
• Web Site: http://id.ndl.go.jp/bib/8888354
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I8888354
• Text Lang: en
• Data Source:
  • JaLC
  • IRDB
  • NDL
  • CiNii Articles