"その企業らしさ"の経営とは--企業DNA(遺伝子)  [in Japanese] A study of corporate genetic inheritance  [in Japanese]

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Author(s)

Abstract

What will be demonstrated in this article is corporate genetic inheritance as it affects the identity of the outstanding, visionary corporation. The hypothesis of this article consists of two points. The first point is that we need to determine corporate management behavior that has not changed over time--behavior that has become valid throughout the borderless business world. The second point is that corporate competitive advantages should be based on the corporate brand, not on the product brand. Based on studies of corporate achievement, I have concluded that there are three types of corporate genetic inheritance (Vision DNA, Skill DNA, Style DNA) evidenced by high-performance companies throughout their history--from their foundation right up to the constitution of their management today. In this article, I give some examples to illustrate how the three types of corporate DNA have been inherited through "Ba no Kinou [function of the (work) environment]," including the mind network, "open-door" environments and occasions of mutual enlightenment that materialize. I also point out how the promotion of motivation depends on the new technologies of collaboration shared with stakeholders, particularly employees.

Journal

  • Journal of the Faculty of International Studies, Bunkyo University

    Journal of the Faculty of International Studies, Bunkyo University 18(2), 1-22, 2008-01

    Bunkyo University

Codes

  • NII Article ID (NAID)
    110006884887
  • NII NACSIS-CAT ID (NCID)
    AN10363700
  • Text Lang
    JPN
  • Journal Type
    大学紀要
  • ISSN
    09173072
  • NDL Article ID
    9388252
  • NDL Source Classification
    ZV1(一般学術誌--一般学術誌・大学紀要)
  • NDL Call No.
    Z22-1627
  • Data Source
    NDL  NII-ELS 
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