英語スピーチ講座におけるラジオCMコピーの活用と教育実践 Utilizing Radio Commercials to English Speech Education

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抄録

This paper examines English speech education based on comparisons of the writing techniques in English persuasive speeches and Japanese radio commercials. Reviewing the technical characteristics of radio commercial copywriting from a viewpoint of visualization technique, the similarities between radio commercials and persuasive speeches are explored. It also introduces a classroom practice which uses "radio shopping" in English speech education to help students learn the importance of the visualization technique in their own English speeches. Several "revised" sentences by the students, which contain new visualization ideas, derived from the previous study of radio commercials, are shown along with the original sentences found in their English speeches. This demonstrates how visualization techniques in radio commercials enable students to enhance their awareness and ability to express their ideas so that the audience may easily visualize and comprehend the key points in the speeches.

収録刊行物

  • 鈴鹿国際大学紀要Campana = Suzuka International University journal campana

    鈴鹿国際大学紀要Campana = Suzuka International University journal campana 14, 87-102, 2007-01-01

    鈴鹿国際大学

各種コード

  • NII論文ID(NAID)
    110006979216
  • NII書誌ID(NCID)
    AA1135620X
  • 本文言語コード
    JPN
  • 資料種別
    Departmental Bulletin Paper
  • 雑誌種別
    大学紀要
  • ISSN
    13428802
  • NDL 記事登録ID
    9582455
  • NDL 雑誌分類
    ZV1(一般学術誌--一般学術誌・大学紀要)
  • NDL 請求記号
    Z22-B114
  • データ提供元
    NDL  NII-ELS  IR 
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