入試広報としての学部名称を考える--高校生はどう捉えたか  [in Japanese] On the names of university departments as a tool for publicity: impression by high school students  [in Japanese]

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Abstract

大学のユニバーサル化に伴い,大学入学者選抜は受験者の「選抜」から志願者の「募集」へと大きく比重を移している.名称の工夫によるイメージ戦略もその一環と言えよう.本研究では「学部」を単位として高校生が大学に抱くイメージを調査した.対応分析によって19のイメージ語と81の実在の学部名の布置を2次元で描いたところ,総じて伝統的な名称の学部のイメージが良く,新奇な学部名称は総じて芳しく受け取られていない傾向が見られた.論文

According to the expansion of university, reality on university admission has been shifting from selection to recruiting. The names of departments are also suspected to get determined as a part of tools for bewitching freshman candidates. The present study investigated what impression high school students held in the names of university departments. Nineteen impression words and 81 department names in existence were mapped in the space of two dimensions with the Correspondence Analysis. As a whole, impressions of traditional department names were favorably impressed. On the other hand, the participants had a tendency to get bad impressions from novel/unfamiliar names.

Journal

  • Educational informatics research

    Educational informatics research (4), 25-33, 2006-03

    東北大学大学院教育情報学研究部

Codes

  • NII Article ID (NAID)
    110007027069
  • NII NACSIS-CAT ID (NCID)
    AA1205718X
  • Text Lang
    JPN
  • Article Type
    departmental bulletin paper
  • Journal Type
    大学紀要
  • ISSN
    13481983
  • NDL Article ID
    8899133
  • NDL Source Classification
    ZF1(教育)
  • NDL Call No.
    Z71-M396
  • Data Source
    NDL  NII-ELS  IR 
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