The Impact of New Product Development Competencies on Financial Performance : Moderating Effect of Product Complexity and Market Uncertainty

• SUZUKI Sadami

  Tokyo Institute of Technology

• KITAMURA Shinsuke

  Nissan Motor Co., Ltd

• ENKAWA Takao

  Tokyo Institute of Technology

• ANANTANA Tanyanuparb

  Tokyo Institute of Technology

Bibliographic Information

Other Title

• 製品の複雑性と市場の不確実性をモデレータとする新商品開発力と経営成果との関連性分析
• セイヒン ノ フクザツセイ ト シジョウ ノ フカクジツセイ オ モデレータ ト スル シン ショウヒン カイハツリョク ト ケイエイ セイカ ト ノ カンレンセイ ブンセキ

Abstract

It has been known that New Product Development (NPD) is one of the most important issues to enhance competitiveness, and many researches have been speculated on successful NPD. This paper intends to investigate the impact of NPD competencies on financial performance. For analyzing the NPD competencies, New Product Development Scorecard (NPDSC) has been utilized as a self-evaluation tool for participated manufacturing companies in Japan. From NPDSC database, three factors, namely, "Development strategy and organization", "Development production technology" and "Utilization capability of tools and IT" were extracted as NPD competencies. Using the corresponding companies' financial bottom line indices, high correlations between these indices and NPD competencies were observed. At the same time, two business conditions such as production complexity and market uncertainty were taken up and a framework was developed to investigate those moderating effect on NPD competencies and financial bottom lines. From the results, both complexity and uncertainty could be considered as requirements for successful NPD. Particularly, correspondence to the complexity could be a trigger to achieve higher NPD competencies which can lead to enhanced managerial performance.

Journal

• Journal of The Japanese Society for Quality Control

  Journal of The Japanese Society for Quality Control 39 (3), 386-396, 2009

  The Japanese Society for Quality Control

Keywords

• development efficiency
• financial bottom lines
• new product development scorecard (NPDSC)
• quality assurance
• quality of new products

Details

• CRID: 1390282679477201152
• NII Article ID: 110007338365
• NII Book ID: AN00354769
• DOI: 10.20684/quality.39.3_386
• ISSN: 24321044
• ISSN: 03868230
• NDL BIB ID: 10383166
• Web Site: http://id.ndl.go.jp/bib/10383166
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I10383166
• Text Lang: ja
• Data Source:
  • JaLC
  • NDL
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed