OPTIMAL PRICING FOR INSTALLBASE BUSINESS OF A MONOPOLIST CONSIDERING THREE REPRESENTATIVE CONSUMER SEGMENTS

• Sandoh Hiroaki

  Osaka University

• Koide Takeshi

  Konan University

抄録

The present study proposes a theoretical model to discuss an optimal pricing strategy for the installbase business under monopoly. The installbase business considered here is such that a manufacturer deals in a system along with its replaceable parts as expendable supplies which are indispensable for the system to provide its services. The proposed model introduces three representative types of consumer segments : (1) a segment of power users who show rational purchase behaviors and use the system very frequently, (2) a segment of rational normal users who also have rationality in purchase behaviors but do not use the system very frequently, and (3) a segment of myopic normal users who are stimulated to purchase a system only by the system price and do not use it very frequently. Under the proposed model, it is suggested that the manufacturer should not target the power users only but should attract myopic normal users as well to be successful in the business.

収録刊行物

• 日本オペレーションズ・リサーチ学会論文誌

  日本オペレーションズ・リサーチ学会論文誌 53 (3), 173-188, 2010

  公益社団法人 日本オペレーションズ・リサーチ学会

キーワード

• Economics
• installbase business
• expendable supplies
• complementary goods
• consumer segments
• optimal pricing

詳細情報

• CRID: 1390282679087613312
• NII論文ID: 110007729999
• NII書誌ID: AA00703935
• DOI: 10.15807/jorsj.53.173
• ISSN: 21888299
• ISSN: 04534514
• NDL書誌ID: 10827261
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I10827261
• Web Site: https://www.jstage.jst.go.jp/article/jorsj/53/3/53_KJ00006627476/_pdf
• 本文言語コード: en
• データソース種別:
  • JaLC
  • NDL
  • Crossref
  • CiNii Articles
• 抄録ライセンスフラグ: 使用不可