ヘルスケア領域におけるマーケティングの発想と展開(1)新たなマーケティング発想に基づく新規事業開発試論 [in Japanese] Marketing in health care: strategic insight into new business development [in Japanese]
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Health care field is one of the focused fields in Japanese economy because of the potential opportunities to develop new businesses based on rapidly advancing information and communication technologies(ICT) in Japan.In this article,the author demonstrated how large industrial organization embedded the health care business, which was far different from the existing businesses,in a broad-based and highly systemic way by presenting the strategic concept which conceptually made up of three nested layers-market space,business space and organizational space-.To challenge these business developments,the author presents key agenda,and also describes the basic thoughts and methods,which are common across almost all the new business development,based on more than twenty years frontline experience in operating and managing health care businesses.
- Reitaku international journal of economic studies
Reitaku international journal of economic studies 19(1), 55-71, 2011-03