インターネットでの情報表示遅延認知が態度に与える影響  [in Japanese] The effect of the perceived delay while viewing a webpage on the attitude toward the information on the webpage  [in Japanese]

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Author(s)

Abstract

In this study, we investigated the effect of experiencing a delay while viewing a webpage on the viewers' attitudes toward the information provided on the webpage. In the world of the Internet, not all viewers of a webpage are highly motivated to seek information. Many are less motivated and are thus susceptible to peripheral cues such as experienced delays while they view a webpage. Participants were requested to view a fictitious webpage about oral contraceptives (OC) and to rate their attitudes regarding the use of OC. Half the participants experienced a time lag while viewing the webpage, whereas the other half viewed the webpage without the time lag. Results indicated that although the delay did not influence the participants' attitudes toward the use of OC, participants' perception of the delay negatively affected the participants'attitudes toward the use of OC. Moreover, a mediation analysis revealed that the effect of the perception of the fluency on participants' attitudes was mediated by the perceived benefits of OC. A possible underlying mechanism, experienced fluency of information processing, was discussed.

Journal

  • Japanese Journal of Social Psychology

    Japanese Journal of Social Psychology 26(3), 202-210, 2011

    The Japanese Society of Social Psychology

Codes

  • NII Article ID (NAID)
    110008593061
  • NII NACSIS-CAT ID (NCID)
    AN10049127
  • Text Lang
    JPN
  • ISSN
    0916-1503
  • NDL Article ID
    11007720
  • NDL Source Classification
    ZE1(社会・労働--社会科学・社会思想・社会学)
  • NDL Call No.
    Z6-2798
  • Data Source
    NDL  NII-ELS  J-STAGE 
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