書誌事項
- タイトル別名
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- The effect of the perceived delay while viewing a webpage on the attitude toward the information on the webpage
- インターネット デ ノ ジョウホウ ヒョウジ チエン ニンチ ガ タイド ニ アタエル エイキョウ
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In this study, we investigated the effect of experiencing a delay while viewing a webpage on the viewers' attitudes toward the information provided on the webpage. In the world of the Internet, not all viewers of a webpage are highly motivated to seek information. Many are less motivated and are thus susceptible to peripheral cues such as experienced delays while they view a webpage. Participants were requested to view a fictitious webpage about oral contraceptives (OC) and to rate their attitudes regarding the use of OC. Half the participants experienced a time lag while viewing the webpage, whereas the other half viewed the webpage without the time lag. Results indicated that although the delay did not influence the participants' attitudes toward the use of OC, participants' perception of the delay negatively affected the participants'attitudes toward the use of OC. Moreover, a mediation analysis revealed that the effect of the perception of the fluency on participants' attitudes was mediated by the perceived benefits of OC. A possible underlying mechanism, experienced fluency of information processing, was discussed.
収録刊行物
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- 社会心理学研究
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社会心理学研究 26 (3), 202-210, 2011
日本社会心理学会
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詳細情報 詳細情報について
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- CRID
- 1390001204490377856
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- NII論文ID
- 110008593061
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- NII書誌ID
- AN10049127
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- ISSN
- 21891338
- 09161503
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- NDL書誌ID
- 11007720
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- NDL
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可