Japanese Auto Maker's Logistics Strategies in China : How Should the Logistics System be Established in Rapidly Growing Markets?

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  • 中国日系自動車メーカーのロジスティクス戦略 : 高度成長期の市場でどのようにロジスティクス体制を構築すべきか
  • チュウゴク ニッケイ ジドウシャ メーカー ノ ロジスティクス センリャク コウド セイチョウキ ノ シジョウ デ ドノ ヨウ ニ ロジスティクス タイセイ オ コウチク スベキ カ

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Abstract

This paper investigated about the construction process of logistics system in Japanese automobile manufactures in China, based on the cases of Toyota, Nissan, and Honda. Japanese automobile manufactures strengthened the suitable capabilities in order to build their logistics operation system by utilizing various methods; employing both asset-based Japanese and local logistics service providers, geographical division of on-site operation and administrative unification, and logistics mode selection with multiple strategies. They intended to improve the efficiency and validity of their logistics system through combining logistics technology elements both at home and abroad ingeniously. The main findings of this paper clearly demonstrate the useful knowledge about logistics strategy of Japanese companies in highly growing emerging markets.

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