第三の消費文化と現代資本主義  [in Japanese] The Third Consumer Culture and Contemporary Capitalism  [in Japanese]

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Abstract

現代の消費社会は、消費文化が自律性と発展の方向性を持っているという前提に立たないと理解できない複雑なものになっている。消費文化の動向を理解するため、筆者は「消費の三相理論」として三つの理念型を設定する。第一の消費文化は効率主義的合理主義と量的拡大を志向するもの、第二の消費文化は他者志向的消費と反合理的消費を特徴とするもの、第三の消費文化は文化的価値の追求と社会的配慮に基づく消費を原則とするものである。これら三つの消費文化は併存しているが、第三の消費文化は現在活性化しつつあり、今後も活性化し、現在の消費社会の状況の下で活性化が望ましいものと考えられる。第三の消費文化は、一定範囲で小規模企業の活性化をもたらすと考えられ、またそれに伴って、都市のあり方、仕事や就職、グローバル経済などにもその影響が及ぶものと思われる。

Consumer societies are now so complicated that it is difficult to understand them without the premise of their autonomic direction of development. In order to understand the dynamics of consumer culture, I formulate a three-phase theory of consumption, and three ideal types of consumer culture. The first consumer culture is oriented to rationalism, pursuing efficiency and the increase or expansion of goods. The second is characterized by other-oriented and anti-rational consumption. The third is composed of consumption seeking cultural values and that with social responsibility. These three cultures are currently coexisting, but I believe the third consumer culture is the most active now, will be more active from now on, and should be the most active under the present situation of consumer societies. This third consumer culture will probably vitalize small enterprises to some extent, and may even have some effect on the state of cities, work and employment, the global economy and others.

Journal

  • Kansai Sociological Review

    Kansai Sociological Review 11(0), 90-99, 2012

    Kansai Sociological Association

Codes

  • NII Article ID (NAID)
    110009486265
  • NII NACSIS-CAT ID (NCID)
    AA11666921
  • Text Lang
    JPN
  • ISSN
    1347-4057
  • NDL Article ID
    023851191
  • NDL Call No.
    Z71-H426
  • Data Source
    NDL  NII-ELS  J-STAGE 
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